📌 OPPORTUNITY OVERVIEWCape Union Mart is actively recruiting for a Account Manager – Digital Performance – Cape Union Mart position in Western Cape. This is an excellent opportunity for professionals in the Data / Business / Analysis / Ai sector looking to advance their careers.
🎯 IDEAL CANDIDATE PROFILEWe are seeking talented individuals with the following profile• Experience Level: 2 years • Educational Background: Bachelor or equivalent • Industry Focus: Data / Business / Analysis / Ai • Location Preference: in Western Cape
💼 WHY THIS ROLE MATTERSThe Account Manager – Digital Performance – Cape Union Mart position is an important role within the Data / Business / Analysis / Ai sector, offering meaningful career development and professional growth opportunities.
📈 CAREER DEVELOPMENT INSIGHTSThis role in Data / Business / Analysis / Ai offers valuable career progression opportunities aligned with your experience level and professional aspirations.
📋 APPLICATION GUIDANCEWhen applying for this Account Manager – Digital Performance – Cape Union Mart position, ensure your CV highlights: • Relevant experience matching the 2 years requirement • Educational qualifications in line with Bachelor • Specific achievements in the Data / Business / Analysis / Ai field • Any certifications or specialized training
🌍 SOUTH AFRICA JOB MARKET CONTEXTThe Data / Business / Analysis / Ai sector in South Africa continues to show strong demand for skilled professionals. This position represents a valuable opportunity in the current job market.
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Job PurposeThe Account Manager: Digital Performance is responsible for driving digital revenue growth, site traffic and return on marketing investment across paid media, CRM and performance channels for the Cape Union Mart portfolio. This role translates strategy into commercially accountable execution, working closely with the performance agency, eCommerce team and internal stakeholders to optimise revenue contribution and conversion performance. This is a revenue-driving role with clear commercial accountability.
Key ResponsibilitiesPaid Media Strategy & Execution
Translate digital strategy into clear paid media briefs and execution plans. Oversee performance across paid social, paid search, display, retargeting and affiliate channels. Ensure campaign phasing aligns with trading priorities, stock depth and seasonal focus. Drive structured creative testing and optimisation frameworks.
CRM & Retention Marketing
Own strategy and execution across Email, SMS and WhatsApp channels. Develop segmentation, automation and personalisation strategies. Implement lifecycle journeys (abandoned cart, win back, post-purchase etc.). Track revenue contribution per CRM channel.
Performance Analytics & Optimisation
Monitor daily, weekly and monthly KPIs including ROAS, CPA, CVR, traffic, AOV and revenue. Lead A/B testing across creative, messaging and landing pages. Ensure accurate campaign tracking (UTMs, pixels, GA4 governance). Analyse conversion funnels and recommend optimisation improvements.
eCommerce Collaboration
Partner closely with eCommerce and merchandise teams to align paid strategy with stock and trading priorities. Review customer behaviour, sales data and on-site performance. Recommend landing page and merchandising improvements to improve conversion.
Reporting & Commercial Insights
Deliver weekly performance dashboards and monthly deep-dive reports. Translate performance data into actionable commercial recommendations. Present quarterly optimisation plans aligned to revenue growth targets.
Budget Management
Manage digital performance budgets. Monitor spend vs revenue contribution. Optimise efficiency and return on investment.
Key Performance Indicators (KPIs)
Digital revenue growth ROAS Conversion rate Cost per acquisition CRM revenue contribution Traffic growth Budget efficiency
RequirementsA relevant undergraduate diploma or degree in Marketing, Digital Marketing, or a related field. Minimum of 2 years’ experience in a digital role, with a strong focus on digital performance, analytics, and measurable results. Strong numerical and analytical capability, with a performance-driven mindset rather than a purely creative focus. Strong paid media and CRM experience in retail or eCommerce. Advanced understanding of digital analytics and attribution models. Commercial mindset with strong numerical capability. Experience managing agencies and cross-functional teams.
How To Apply
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Attach your Application letter, updated Curriculum Vitae (CV) and any supporting documents required.
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Send your application before the closing date.
Note: Only shortlisted candidates are contacted.
