š OPPORTUNITY OVERVIEWAbsa Group Limited (Absa) is actively recruiting for a Senior Marketing Manager: Commercial and Sectors R-15988220 - Sandton position in Gauteng. This is an excellent opportunity for professionals in the Finance / Accounting / Audit sector looking to advance their careers.
šÆ IDEAL CANDIDATE PROFILEWe are seeking talented individuals with the following profileā¢ Experience Level: 5 - 12 years ā¢ Educational Background: Bachelor or equivalent ā¢ Industry Focus: Finance / Accounting / Audit ā¢ Location Preference: in Gauteng
š¼ WHY THIS ROLE MATTERSFinancial professionals like Senior Marketing Manager: Commercial and Sectors R-15988220 - Sandton are vital for organizational stability and compliance. This role offers the opportunity to impact business strategy and financial health.
š CAREER DEVELOPMENT INSIGHTSThis role in Finance / Accounting / Audit offers valuable career progression opportunities aligned with your experience level and professional aspirations.
š APPLICATION GUIDANCEWhen applying for this Senior Marketing Manager: Commercial and Sectors R-15988220 - Sandton position, ensure your CV highlights: ā¢ Relevant experience matching the 5 - 12 years requirement ā¢ Educational qualifications in line with Bachelor ā¢ Specific achievements in the Finance / Accounting / Audit field ā¢ Any certifications or specialized training
š SOUTH AFRICA JOB MARKET CONTEXTThe Finance / Accounting / Audit sector in South Africa continues to show strong demand for skilled professionals. This position represents a valuable opportunity in the current job market.
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Job SummaryThis role drives the strategic B2B positioning and Go-to-market execution of Business Banking Commercial and Sectors business, ensuring alignment with the bankās strategic objectives and customer experience priorities. The role translates business strategies into marketing strategies, implementing integrated campaigns and fostering collaboration among cross-functional teams to drive consideration and business growth. The role must ensure marketing efforts are digitally enabled, data-driven, and optimised for omnichannel engagement.
Job DescriptionKey Focus AreasGo-to-Market Strategy:Ā Design and implement marketing frameworks aligned to Commercial and Sector strategic priorities. Campaign Development:Ā Lead integrated marketing campaigns across digital and traditional channels. Customer-Centric Marketing:Ā Embed insights-driven approaches to enhance relevance and engagement. Digital Marketing Excellence:Ā Leverage AI-driven tools, social media analytics, and automation platforms. Performance Measurement:Ā Track adoption, campaign ROI, and market feedback for continuous optimisation. Cross-Functional Collaboration:Ā Align with Client Experience and Events, product, and communications teams for seamless execution. Brand Stewardship:Ā Ensure all marketing aligns with brand governance and reputation standards. Conventional marketing:Ā Sponsorship advisory role including branding and managing TTL campaigns
Key AccountabilitiesGo-to-Market Planning & Execution
Develop and implement comprehensive GTM strategies for Commercial and Sectors. Align marketing plans with segment priorities. Drive integrated campaign planning across paid, owned, and earned media channels.
Digital Marketing, Content Marketing & Analytics
Deploy omnichannel marketing strategies leveraging programmatic advertising, SEO, and social platforms. Deploy best-in-class storytelling to bring segment and sector narratives to life. Utilise analytics dashboards and AI-driven insights to optimise campaign performance and customer targeting.
Performance & Market Insights
Monitor campaign impact, and customer feedback to inform future strategies. Conduct competitive benchmarking and trend analysis to maintain market relevance.
Stakeholder Engagement & Governance
Collaborate with marcomms team on integrated campaigns Ensure compliance with brand governance, regulatory requirements, and inclusive communication standards Working and managing multiple vendor partners
Education and QualificationsBachelorās Degree, Advanced Diploma, or B Tech [NQF 7]
Field of StudyĀ (Preferred):
Marketing/ Digital Marketing Commerce, Sciences, Humanities BusinessĀ Administration/Strategy
Work Experience5ā12 yearsā experience in marketing and communications, including a proven track record of at least 3 years in a people management position. Demonstrated expertise in B2B financial services or a similar complex environment. Exposure to process design, optimisation, quality management, customer centricity, technology, and data-driven decision-making is preferred. Strong experience in developing and executing go-to-market strategies, integrated campaigns, and sales enablement initiatives. Strong understanding of marketing KPIs, budget management and brand metrics. Proven ability to lead cross-functional teams and influence senior stakeholders
CompetenciesLeadership CompetenciesStrategic Thinking Business Acumen Communication Influence Leadership Delivering Results Adaptability Collaboration Decision-Making
Knowledge and SkillsStrong business acumen Operational planning and execution Strong writing and content development skills Process optimisation and service design Customer experience management Performance measurement and reporting Governance and compliance Digital tools and platforms Data analysis and insight generation Team leadership and development
EducationBachelor`s Degrees and Advanced Diplomas: Marketing (Required)
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