Copywriter (BH_Copywriter) Gauteng

andBeyond is actively recruiting for a Copywriter (BH_Copywriter) position in Gauteng. This is an excellent opportunity for professionals in the Media / Advertising / Branding sector looking to advance their careers.

• Experience Level: 2 - 5 years • Educational Background: Others or equivalent • Industry Focus: Media / Advertising / Branding • Location Preference: in Gauteng

The Copywriter (BH_Copywriter) position is an important role within the Media / Advertising / Branding sector, offering meaningful career development and professional growth opportunities.

This role in Media / Advertising / Branding offers valuable career progression opportunities aligned with your experience level and professional aspirations.

When applying for this Copywriter (BH_Copywriter) position, ensure your CV highlights: • Relevant experience matching the 2 - 5 years requirement • Educational qualifications in line with Others • Specific achievements in the Media / Advertising / Branding field • Any certifications or specialized training

The Media / Advertising / Branding sector in South Africa continues to show strong demand for skilled professionals. This position represents a valuable opportunity in the current job market.

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The Copywriter will support the Group Narrative Lead in delivering clear, engaging and brand-aligned written content across &Beyond’s guest and trade, marketing and sales, digital and social channels. This is a mid-level role suited to a writer with 2–5 years’ experience who is confident working across different forms of marketing and advertising copy. The role requires strong writing ability, excellent attention to detail and a willingness to learn the depth, nuance and tone of the &Beyond brand. The Copywriter will help turn product and trade campaigns and other business requirements into polished copy that is accurate, useful and compelling. The role is primarily focused on strong execution, thoughtful adaptation and careful editing, while supporting the consistent rollout of approved messaging across channels. This is a 12-month contract with a strong possibility of extension or conversion to a permanent role, making it an excellent opportunity for long-term growth. Over time, the Copywriter will build deeper experience across brand, trade and digital copywriting, while developing a stronger understanding of the &Beyond portfolio, guest experience, conservation ethos and brand purpose.

Copywriting and content development

Write clear, engaging and accurate copy across key brand, product, trade and digital channels. This may include content for websites, newsletters, printed and digital collateral, trade communications, campaign rollouts, PR-related communication, SEO, Google Ads and social platforms. Support the development of product-related content, including copy for lodges, camps, yachts, touring, destinations, experiences, offers and itineraries. Write and adapt copy for guest-facing and trade-facing audiences, ensuring the content is appropriate for the channel, audience and purpose. Contribute ideas and observations where relevant, while remaining focused on strong execution, accuracy and delivery.

Editing, proofreading and brand consistency

Review, proofread and edit copy to ensure accuracy, consistency, grammar, spelling, punctuation and brand alignment. Ensure written content reflects the correct &Beyond tone of voice, level of detail and audience focus. Check facts carefully and conduct additional research where needed to ensure product and destination accuracy.

Help maintain consistency across recurring communication formats, product descriptions, trade updates, digital content and campaign copy.

Workflow and team collaboration

Work from briefs provided by the Group Narrative Lead, Brand Managers and other relevant stakeholders. Work closely with the Group Narrative Lead to ensure copy is aligned with approved messaging, campaign direction and brand tone. Ask considered questions to clarify missing information, audience requirements, channel needs and intended outcomes. Manage assigned copy tasks efficiently, meeting agreed deadlines and communicating proactively if timelines or information is at risk. Collaborate with Brand Managers, Digital, Design, Sales, PR and other internal teams to support the delivery of high-quality copy for the intended platform.

Growth and development

Build a strong working knowledge of the &Beyond portfolio, including lodges, camps, yachts, touring experiences, destinations and partner products. Develop confidence in interpreting briefs, understanding audience needs and shaping copy for different channels. Grow creative judgement through guidance, feedback and exposure to brand, campaign and product work. Strengthen understanding of luxury travel, conservation, sustainability and meaningful brand storytelling.

Degree, diploma or relevant qualification in Copywriting, Journalism, English, Communications, Marketing or a related field. 2–5 years’ experience in copywriting, content writing, editorial, marketing communications or a similar role. Strong writing, editing and proofreading ability, with excellent attention to detail. Experience writing for marketing channels such as websites, newsletters, brochures, digital campaigns or social media. Experience across every channel is not essential, but a broad understanding would be a strong advantage. Basic understanding of SEO writing principles and digital content best practice. Ability to adapt tone and content according to audience, channel and purpose. Strong research skills, with the ability to build knowledge of a broad product portfolio and write about it clearly and accurately. Comfortable working with briefs, feedback rounds and multiple stakeholders. A developing creative eye, with the ability to interpret a brief and shape clear, thoughtful and compelling copy with guidance. Writing samples or a portfolio of previous work would be a major advantage. Experience in travel and tourism, conservation, sustainability, luxury travel, hospitality, lifestyle or premium consumer brands would be advantageous, but is not essential.

Personal attributes

Passionate about writing, storytelling, travel, conservation and meaningful brand communication. Detail-orientated, organised and able to manage different workflows and priorities. Curious, thoughtful and willing to learn. Collaborative and comfortable working with different teams. Open to feedback and committed to improving through guidance and review. A clear and confident communicator, with strong interpersonal skills. Proactive, reliable and willing to take ownership of assigned work. Sensitive to brand tone, nuance and the importance of consistency. Motivated by the opportunity to grow within a purpose-led luxury adventure travel brand.

Deadline:19th August,2026