📌 OPPORTUNITY OVERVIEW:-Virgin Active South Africa (Pty) Ltd is actively recruiting for a Area Sales Manager - JHB/PTA position in Johannesburg. This is an excellent opportunity for professionals in the Sales / Marketing / Retail / Business / Development sector looking to advance their careers.
🎯 IDEAL CANDIDATE PROFILE:-We are seeking talented individuals with the following profile:• Experience Level: 2 - 3 years • Educational Background: Matric or equivalent• Industry Focus: Sales / Marketing / Retail / Business / Development• Location Preference: in Johannesburg
💼 WHY THIS ROLE MATTERS:-Sales and marketing roles like Area Sales Manager - JHB/PTA are key revenue drivers. This position offers direct impact on business growth and market expansion.
📈 CAREER DEVELOPMENT INSIGHTS:-At the 2-3 year mark in Sales / Marketing / Retail / Business / Development, you can leverage your foundational knowledge to take on more complex responsibilities and leadership opportunities.
📋 APPLICATION GUIDANCE:-When applying for this Area Sales Manager - JHB/PTA position, ensure your CV highlights:• Relevant experience matching the 2 - 3 years requirement• Educational qualifications in line with Matric• Specific achievements in the Sales / Marketing / Retail / Business / Development field• Any certifications or specialized training
🌍 SOUTH AFRICA JOB MARKET CONTEXT:-The Sales / Marketing / Retail / Business / Development sector in South Africa continues to show strong demand for skilled professionals. This position represents a valuable opportunity in the current job market.
Job Title: Regional Sales Director - Johannesburg/Pretoria Company: Virgin Active South Africa (Pty) Ltd
Salary: Competitive Job Type: Permanent Sectors: Sales, Health, Fitness & Beauty Reference: 206007
Vacancy Details
Employer: Virgin Active South Africa (Pty) Ltd
In essence (your purpose) …
• To fundamentally transform lives through wellness initiatives; • Providing social wellness experiences that help individuals achieve their personal wellness objectives, focusing on holistic physical, mental, nutritional, and social wellbeing. • This position is tasked with implementing the national sales strategy within the designated area, ensuring robust leadership, strategic planning, and support to meet club sales unit and revenue targets. • The role drives results through strong leadership, structured activity, people, and performance planning.
A day in the life (your duties & responsibilities) …
Sales Performance & Delivery • Achieve area sales budgets (net member movement & revenue) across all clubs. • Translate the national sales strategy into actionable, club-level plans. • Monitor daily, weekly, and monthly performance metrics, intervening promptly to address any gaps. • Report on key sales performance indicators, alongside intervention plans to enhance or optimize results.
Activity & Performance Management • Maintain consistent activity management across all clubs (leads, calls, appointments, conversions). • Hold Sales Managers accountable for meeting clear KPIs, standards, and routines. • Implement structured performance management (targets, reviews, corrective actions as needed). • Support clubs in identifying and capitalizing on lucrative business opportunities within the local catchment area.
Coaching, Training & Capability Building • Coach Sales Managers to enhance sales leadership, execution, and team performance. • Facilitate in-club coaching to ensure training is effectively applied and integrated. • Standardize and scale best-practice sales behaviors throughout the area. • Deliver and facilitate structured training aligned with regional or national directives.
Recruitment, Talent & HR Discipline • Oversee the recruitment, selection, and onboarding of Sales Managers and consultants. • Develop a strong talent pipeline and succession plan across clubs. • Ensure consistent application of HR policies, performance processes, and conduct standards.
Culture & Leadership • Foster a high-performance, accountable, and disciplined sales culture. • Set clear expectations regarding urgency, professionalism, and execution excellence. • Align all teams with the Social Wellness / 2nd Space value proposition.
Member-Centric Growth • Ensure sales teams drive quality onboarding and early member engagement. • Monitor and improve retention drivers through enhanced sales behaviors. • Utilize member insights to influence long-term value, focusing beyond initial acquisition.
Reporting & Insights • Provide clear, data-driven reporting on performance, risks, and opportunities. • Use insights to guide decision-making and prioritize actions. • Ensure accuracy and discipline in all sales systems and reporting tools.
What we need from you (our minimum requirements) … • Essential Matric qualifications • 1–2 years of multi-site management experience or relevant training in multi-site management • 2–3 years of sales management experience • Proven experience in developing and managing successful sales teams • Strong understanding of the consumer sales process, including pipeline management, lead conversion, performance tracking, and key conversion metric optimization. • Strong training and coaching skills • Excellent communication, interpersonal, and presentation skills • Strong leadership ability to inspire, coach, and develop high-performing Sales Managers • Data-driven and analytical, with the ability to translate insights into actionable sales strategies
We’d like you to have… (attributes) • Commercially astute with a strong focus on achieving targets and driving regional growth • Customer-centric mindset with a passion for delivering exceptional, service-led experiences • Ability to drive consistency and execution across multiple clubs and teams • High level of accountability, ownership, and results orientation • Adaptable and resilient, capable of performing in a fast-paced, target-driven environment • Strategic thinker with the ability to identify opportunities and implement improvement initiatives • Effective communicator with strong interpersonal and stakeholder management skills
Core Interpersonal Skills: • Emotional Intelligence – proven ability to anticipate the needs of others before they are voiced • Active Listening – genuinely hear concerns, defuse tense situations, and ensure members and staff feel heard and valued • Cultural Awareness and Fluency – understand international norms, etiquette, and diverse backgrounds to provide a welcoming environment for our international and VIP members • Empathy – be able to understand or be aware of someone else’s feelings, especially during stressful situations, such as travel delays or billing disputes
Operational & Leadership Skills Required: • Attention to Detail – noticing the small things • Resilience and Composure – remain calm and optimistic under extreme pressure, during peak or periods of system failures • Problem solving and conflict resolution – turn challenges into opportunities by quickly resolving issues before they impact a member’s experience • Adaptability – be flexible to handle unpredictable shifts in processes, resource changes, last minute VIP guest arrivals, or sudden changes in event plans. • Relatability – capacity to connect with diverse stakeholders across all backgrounds • Situational Awareness – constantly monitor the environment to identify members who need support or help • Curiosity – ability to seek out and transform standard transactions into personalized stories and memorable experiences • Time Management – efficiently meet stringent deadlines while maintaining a relaxed and unhurried demeanor for guests • Digital Fluency – proficiency in new age technology and systems
