Experiential Marketer 1 x Central Region Bloemfontein

Salary: Market Related Job Type: Permanent Sectors: Accounting Marketing NGO & Non-profit Reference: copy-2379177 Employment Equity Position Job Type: Permanent Sectors: Accounting Marketing NGO & Non-profit Reference: copy-2379177 Employment Equity Position Sectors: Accounting Marketing NGO & Non-profit Reference: copy-2379177 Employment Equity Position Reference: copy-2379177 Employment Equity Position

Employer: SAICA (SOUTH AFRICAN INSTITUTE OF CHARTERED ACCOUNTANTS)

SAICA has embarked on an exciting transformation to become an insights-driven, technology-enabled, and AIpowered organisation. As part of our journey, we are streamlining processes, enhancing our digital capabilities, and strengthening our focus on sustainability in the accounting profession. This transformation presents an opportunity for you to grow and contribute to SAICA’s vision in a redefined,future-fit role. We are looking for passionate, skilled professionals who are eager to innovate, embrace datadriven decision-making, and help shape the future of the profession. Purpose of the job To plan, execute, and deliver robust, meaningful and engaging experiences that align to the annual experiential plan and are underpinned by SAICA’s Customer Experience (CeX) and strategic objectives, contributing to enhanced member experience and brand loyalty. This role involves managing all logistical and operational aspects of assigned projects, collaborating with internal and external stakeholders, and ensuring seamless execution, while providing guidance and support to Experiential Marketing Assistants and departmental interns. Key/main outputs: Output 1: Experiential Plan Development Support the Experiential Marketing Manager and Lead and provide meaningful input into the development of the integrated SAICA experiential strategy and plan With the support of the Experiential Marketing Manager, cascade the Integrated Experiential Plan into fit-for-purpose experiential IGTM plans for your assigned experience, underpinned by the CeX strategy and aligned to IGTM plans and roadmaps Support the Experiential Marketing Manager to conduct periodic, fit-for-purpose competitor analysis, market scanning and research – leveraging forward-thinking digital tools and systems -and cascade relevant experiential insights into forward-thinking and memorable experiences Output 2: End-to-End Experiential Execution and Management Develop, implement and pre-emptively monitor detailed project plans for assigned experiences, outlining comprehensive key milestones, deadlines, tasks and RACIs (Responsible, Accountable, Consulted, Informed) Collaborate with stakeholders to define SMART project objectives, themes, and other requirements. Collaborate with the Experiential Marketing Manager to contribute to the development of overarching event narratives and strategic programme outlines Develop detailed event programmes and running orders based on the overarching narratives and strategic frameworks provided by the Experiential Marketing Manager Ensure that all project plans are in line with the Experiential Playbook In collaboration with the IGTM and CeX teams: Participate and contribute actively to the IGTM process and plans Ensure consistent messaging across all communication channels and support multi-channel promotion. Establish clear communication channels for experiential execution. Ensure the use of various communication channels (as aligned with the IGTM plan and PlayBooks) to maximise attendance and enhance the Brand and stakeholder experience Propose ideas to enhance quality and service delivery Manage all logistical and operational aspects of experiences, ensuring seamless execution and alignment to IGTM Coordinate project participants (speakers, MCs, etc.) across diverse experiential touchpoints, including technical and non-technical, internally and externally Source and secure MCs, entertainment, and speakers for non-technical events, ensuring they align with the objectives of the experience and audience expectations. Contract and brief project participants for non-technical experiences and remain involved in the briefing for technical experience to ensure a streamlined and consistent brand experience. Ensure the coordination of all logistics for speakers, including travel, accommodation, technical requirements, and other related arrangements by the Experiential Marketing Assistants. Source, negotiate with, and manage vendors and suppliers, adhering to SAICA's procurement policies. Manage enrolments and delegate communication. Responsible for on-site management, ensuring positive stakeholder experiences. Implement risk management strategies to mitigate potential issues. Provide guidance and oversight to experiential marketing assistants Keep your finger on the pulse of industry trends and best practices Implement lessons learned from previous experiences When required, provide training to the Experiential marketing assistants Support SAICA’s transformation into an insights-driven organisation by leveraging data and analytics to enhance decision-making, improve processes, and drive continuous improvement in your area of work. Effectively utilise digital tools and technology to enhance productivity, streamline workflows, and improve service delivery. Stay informed about new and emerging technologies relevant to your role. Adopt and embrace AI-driven tools and automation to enhance efficiency, accuracy, and effectiveness in job-related tasks, while continuously seeking opportunities to improve processes through innovative technology solutions. Output 3: Stakeholder Communication and Collaboration Conduct regular meetings with experiential champions and stakeholders to understand requirements and provide updates. Proactively share project plans and regular updates with stakeholders, ensuring they are informed of developments and task completion. Provide timely updates on logistics, status, and any potential issues. Maintain positive and transparent relationships with all stakeholders. Output 4: Insights-Driven Reporting & Organisational Transformation Support SAICA’s transformation into an insights-driven organisation by leveraging data and analytics to enhance decision-making, improve processes, and drive continuous improvement in your area of work Upskill yourself in basic data analysis, to enable the appreciation, collection, analysis and management of quality data for insights-driven reporting Implement and execute data collection processes for assigned experiential initiatives, ensuring accurate and complete data capture (surveys, attendance, etc.) Ensure data collection methods are effective, providing relevant, high-quality data for analysis and reporting. Proactively address data inconsistencies Collaborate with the Business Manager/Analyst to understand data requirements and reporting needs. Provide timely and accurate data submissions. Assist in basic data analysis, identifying trends and insights. Contribute to event reports and summaries Maintain organised and accurate records of collected data, adhering to data management protocols and ensuring ethical data collection and compliance with data protection regulations Collaborate with Leads: Experiential, IGTM and CIO, etc. to develop simplified, streamlined, standardised, fit-for-purpose and digitised post campaign reporting tools and conduct meaningful, insights-driven, post implementation/ close-out reporting after each experience, including compiling key data, feedback, and lessons learned, and sharing these with the Business Manager, event champions and relevant stakeholders to enable continuous improvement Output 5: Financial Management Actively contribute to cost containment efforts by identifying opportunities for operational efficiencies, optimising resources, and ensuring value-driven decision-making in daily activities Draft budgets for individual experiences in collaboration with the event champion. Obtain agreement on the budget by all required parties prior to implementation. Communicate any changes in spend timeously to the event champion and other relevant parties. Ensure timely processing of purchase orders and invoices and adherence to procurement policies. Monitor expenses and income and implement cost-saving measures. Identify and assess potential risks, developing mitigation strategies Output 6: Enterprise Risk Management (ERM) Ensure compliance with safety regulations and SAICA policies. Collaborate with and inform the OHS (Occupational Health and Safety) and Compliance departments regarding potential risks and mitigation strategies for all experiences. Escalate these risks and mitigation strategies to the Lead: Experiential Marketing for capturing on the risk register. Manage financial risks and maintain accurate records Output 7: Commercial and Sponsorship Management Collaborate with the commercial delivery department regarding commercial and sponsorship opportunities Ensure fulfilment of commercial and sponsorship contract obligations as relates to the experiences Facilitate sponsor interactions with attendees Manage sponsor data and ensure confidentiality Ensure that the experiential marketing assistants provide all required data to the commercial department Output 8: Self-development & Management Work with the Experiential Marketing Manager & Lead to set a clear and inspiring/ galvanising North Star for Experiential Marketing – underpinned by the CeX North Star Work with the Experiential Marketing Manager to set and agree on clear performance expectations and impact measures, intentionally monitor own performance, and regularly/ timeously engage with the Experiential Manager and other CeX Leads for meaningful feedback that helps you deliver against the North Star Commit to continuous personal and professional growth by developing and executing a personal development plan. This includes upskilling in industry trends, campaign management, reporting, and business strategy to enhance both individual expertise and the overall effectiveness of segment initiatives Develop a fit-for-purpose and meaningful professional development plan (prioritising skills aligned to IDO) and commit/ take accountability for its ruthless implementation Actively and meaningfully contribute to creating an authentically collaboration and innovation – centric culture and proactively address any hinderances to delivery/ performance, including meaningful conflict resolution management (with juniors, peers and seniors alike) Together with the other Experiential Marketers, serve as proactive, knowledgeable, engaged 2ICs to the Experiential Marketing Manager and step-in/ step-up as and when required, ensuring seamless business continuity Champion MIPART and promptly remediate any non-adherence to the values Output 9: Embrace and Drive Organisational Transformation Actively contribute to cost containment efforts by identifying opportunities for operational efficiencies, optimising resources, and ensuring value-driven decision-making in daily activities. Support SAICA’s transformation into an insights-driven organisation by leveraging data and analytics to enhance decision-making, improve processes, and drive continuous improvement in your area of work. Effectively utilise digital tools and technology to enhance productivity, streamline workflows, and improve service delivery. Stay informed about new and emerging technologies relevant to your role. Adopt and embrace AI-driven tools and automation to enhance efficiency, accuracy, and effectiveness in job-related tasks, while continuously seeking opportunities to improve processes through innovative technology solutions. Identify and support SAICA’s management of risks related to sustainability, including environmental risks, regulatory changes and social risks and integrating them into business continuity and risk management plans.