BRIEF DESCRIPTION:-
The HubSpot Integration Specialist role involves building and maintaining technical connections between HubSpot and various systems, including VOIP, WhatsApp, email infrastructure, and back-of-house operational systems. Key responsibilities include conducting integration audits, designing and troubleshooting integrations, and ensuring seamless communication and collaboration across teams. The role requires a strong understanding of HubSpot, CRM experience, and proficiency in technical skills such as API development, workflow automation, and data mapping.
**Job Title: HubSpot Integration Specialist**
**Company: Phoenix Recruitment**
We are seeking a highly skilled and experienced HubSpot Integration Specialist to join our team in Johannesburg or Cape Town. As a key member of our technology team, you will be responsible for building and maintaining the technical connections between HubSpot and our wider systems, supporting our three core brands across B2C and B2B operations.
**Role Overview**
In this role, you will focus on joining up HubSpot with VOIP, WhatsApp, email infrastructure, back-of-house operational systems, and data enrichment tools. You will work closely with our Head of CRM to align integration priorities with our wider CRM and business strategy, ensuring seamless communication and collaboration across teams.
**Key Responsibilities**
### Integration Audit & Strategy
- Conduct a comprehensive audit of our existing HubSpot integrations, identifying gaps, risks, and inefficiencies in the current integration landscape. * Map data flows between HubSpot and connected systems, flagging manual, fragile, or undocumented processes. * Develop a prioritized integration roadmap, recommending the right integration approach for each use case (native HubSpot integrations, Zapier, middleware, or custom API-based solutions). * Identify quick wins, foundational fixes, and longer-term enhancements to improve integration efficiency and reliability.
### Core System Integrations
- Build, maintain, and troubleshoot the integration between HubSpot and our VOIP/telephony systems, ensuring call data, logs, and recordings flow correctly into the CRM. * Manage and improve the WhatsApp integration, supporting reliable two-way messaging and conversation history within HubSpot. * Design and maintain integrations with our 2-3 internal back-of-house systems, ensuring accurate and timely data exchange to support operational teams. * Implement and manage data enrichment tool integrations to improve contact and company data quality across B2C and B2B pipelines. * Ensure integrations are built with our three core brands in mind, respecting the different data and workflow needs of each.
### HubSpot API & Automation Development
- Work directly with the HubSpot API to build custom integrations and data syncs beyond out-of-the-box functionality. * Design, build, and maintain Zapier/N8N workflows (or equivalent automation tooling) to connect HubSpot with third-party systems. * Build custom-coded workflow actions and webhooks where native tools fall short. * Monitor integration performance and set up error handling and alerting to catch issues before they impact users. * Keep pace with new HubSpot API capabilities, connectors, and platform updates relevant to our integration stack.
### Data Quality & Governance
- Establish and maintain data mapping, validation, and transformation standards across all integrated systems. * Monitor data quality across B2C and B2B pipelines and address root causes of data mismatches between systems. * Support secure and compliant handling of customer data as it moves between systems. * Keep integration documentation up to date as systems change, covering architecture, data flows, and troubleshooting steps.
### Collaboration & Stakeholder Management
- Partner with the Head of CRM to align integration priorities with wider CRM and business strategy. * Work closely with internal teams to understand system requirements and dependencies. * Liaise with external vendors and integration partners where needed. * Translate technical integration concepts clearly for non-technical stakeholders across sales, marketing, and operations. * Support the HubSpot Support Specialist team by escalating and resolving complex integration issues beyond level 1 troubleshooting.
**Requirements**
- HubSpot Certification (Sales, Marketing, or Service Hub) * At least 3+ years of CRM experience with HubSpot or a similar platform (e.g. Salesforce, Zoho, Dynamics), including hands-on use of APIs * Proven experience building and maintaining integrations using Zapier and/or similar automation tools * Practical experience integrating CRM platforms with telephony/VOIP systems, messaging platforms (e.g. WhatsApp Business API) and email infrastructure * Experience integrating a CRM with internal operational or back-of-house systems * Familiarity with data enrichment tools and their integration into a CRM environment * Working knowledge of REST APIs, webhooks, authentication, and JSON data structures * Comfortable reading and writing basic scripts or custom code to extend integrations where needed * Strong understanding of data mapping, transformation, and data quality principles * Strong analytical and systematic troubleshooting skills * Excellent documentation habits and the ability to explain technical work to non-technical stakeholders
**Skills**
- Technical: HubSpot API, workflow automation, Zapier/iPaaS tooling, webhooks, OAuth, JSON, custom scripting, data mapping, and transformation * Systems Integration: VOIP/telephony, WhatsApp Business API, email infrastructure, internal back-of-house systems, data enrichment platforms * Problem-Solving: Systematic auditing, root cause analysis, architecture, and solution design * Data Governance: Data quality monitoring, validation, compliant data handling * Communication: Technical documentation, stakeholder management, translating complexity into simple terms * Collaboration: Cross-functional teamwork with CRM, IT, and operational teams; vendor management
**Closing Date: 31 Oct 2026**
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