Marketing Specialist (East London Onsite) Eastern Cape

BRIEF DESCRIPTION:-

The Marketing Specialist role in East London involves managing social media, executing brand marketing strategies, coordinating product launches, and gathering market insights. Key responsibilities include creating and managing social media content, ensuring brand consistency, supporting new product development, and conducting market research. The ideal candidate holds a degree in a related field and has 3-5 years of experience in marketing or brand-focused roles, with strong social media and brand-building expertise.

Job Title: Marketing Specialist (Onsite, East London) Company: Datafin Recruitment

Description

Join the premier distributor of healthcare products in its East London division as a Marketing Specialist, leveraging your creative talents to support the growth of a diverse portfolio of health and wellness brands.

This position emphasizes social media management, brand execution, product launch coordination, new product development assistance, and consumer insight collection. Collaborate closely with the Head of Marketing to bring marketing and brand strategies to life, ensuring consistent representation across all consumer touchpoints.

The ideal candidate holds a Degree/Diploma in Marketing, Communications, Brand Management, Business, or a related field and has 3-5 years’ experience in marketing, brand, social media, or content-focused roles, including experience in coordinating marketing campaigns or product launches. A strong understanding of social media and brand-building principles is essential.

This is an exceptional opportunity for someone passionate about brands, consumer behavior, content, and innovation, with a flair for transforming ideas into impactful marketing initiatives.

Duties

**Social Media & Content:** - Create and manage social media content calendars for multiple brands. - Collaborate with designers, creators, influencers, and agencies for content creation. - Schedule and publish content on various social media platforms. - Monitor engagement, audience growth, and content performance. - Identify trends and opportunities to enhance brand visibility and engagement. - Coordinate partnerships with influencers, ambassadors, and creators.

**Brand Marketing:** - Assist in executing brand and marketing plans. - Coordinate campaigns, promotions, and brand activations. - Ensure brand consistency across all communications and marketing activities. - Help develop marketing materials and campaign assets. - Support retail, trade, and brand-building initiatives as needed.

**Product Launches & Innovation Support:** - Coordinate marketing activities for new product launches. - Support cross-functional teams for successful product launches. - Assist with product positioning, launch materials, and marketing collateral. - Support innovation projects and new product development. - Coordinate launch timelines and project deliverables. - Assist with packaging updates and product communication requirements.

**Market Insights & Research:** - Monitor competitor activity, promotional trends, and category developments. - Conduct market and consumer research to identify growth opportunities. - Gather and analyze customer feedback and reviews. - Share insights and recommendations with the Marketing team.

**Project & Stakeholder Coordination:** - Coordinate suppliers, agencies, creators, and other external partners. - Manage project timelines to ensure deliverables are completed on schedule. - Maintain marketing calendars, launch trackers, and asset libraries. - Support the effective execution of marketing initiatives across the business.

Requirements

**Qualifications:** - Degree or Diploma in Marketing, Communications, Brand Management, Business, or a related field.

**Experience/Skills:** - 3-5 Years’ experience in a marketing, brand, social media, or content-focused role. - Experience coordinating marketing campaigns or product launches. - Strong understanding of social media and brand-building principles. - Strong written and verbal communication skills. - Excellent organizational and project management abilities. - Strong attention to detail. - Ability to manage multiple projects simultaneously. - Commercial awareness and an interest in consumer behavior and market trends.

**Advantageous:** - Experience working with influencers, creators, or brand partnerships.

Attributes: - Passionate about brands, marketing, and consumer trends. - Strong interest in social media and content creation. - Proactive, curious, and solutions focused. - Thrives in a fast-paced environment. - Highly organized and detail oriented. - Enjoys collaborating with cross-functional teams. - Takes ownership and follows through on commitments.