B2B Marketing Lead Cape Town

Salary: Market Related Job Type: Permanent Sectors: IT Marketing Reference: 197837 Job Type: Permanent Sectors: IT Marketing Reference: 197837 Sectors: IT Marketing Reference: 197837 Reference: 197837

Employer: Source and Select

Shape the story. Enable growth. Help build one of South Africa's leading HR technology businesses. At Simplify, we build software that helps organisations hire better, onboard faster and manage their teams more effectively. For more than 25 years, we've been helping South African organisations connect with great talent. Today, we're building the next chapter of that story through a growing suite of HR technology products that simplify hiring, onboarding and employee management. We're looking for a hands-on B2B Marketing Lead who can help bring that story to life. This isn't a role where ideas sit in presentations waiting for someone else to execute them. It's for someone who enjoys building. Someone who loves understanding customers, shaping product messaging, enabling sales, supporting partners and seeing their work translate into measurable business growth. If you enjoy turning complex ideas into simple, compelling stories, we'd love to meet you.

THIS IS THE SPACE YOU ARE STEPPING INTOSimplify is a small team with big ambitions. Ideas are welcomed. Curiosity is encouraged. People are trusted to take ownership and make things happen. We challenge thinking, not people. Good ideas can come from anyone, regardless of title or how long they've been here. If you enjoy solving problems, asking "what if?", learning quickly and having a genuine influence on the business, you'll probably feel at home here. You'll work closely with product, sales, customer success and leadership. There are very few layers between a good idea and making it happen.

WHAT SUCCESS LOOKS LIKEMarketing at Simplify isn't measured by how many campaigns we launch. It's measured by the conversations we create, the trust we build and the commercial outcomes we help achieve. Success in this role means:Generating a consistent flow of qualified opportunities for the sales teamStrengthening the Simplify brand within the South African HR technology marketHelping customers clearly understand our products and why they matterEquipping our sales team and partners with the tools and messaging to win more businessCreating marketing systems that continue delivering value over timeUsing customer insight and data to continually improve how we position, communicate and grow

WHERE YOU'LL MAKE AN IMPACTShape How the Market Understands SimplifyYou'll help define how customers understand Simplify, our products and the problems we solve. Working closely with product, sales and customers, you'll translate features into customer value, technical capability into compelling messaging and market insight into stronger positioning. Your work may include:Product positioning and messagingWebsite and product contentFeature launches and release communicationsCustomer stories and case studiesThought leadership and educational contentPresentations and marketing collateralBrand messaging and visual consistencyYour goal is simple: make it easy for customers to understand why Simplify is the right choice.

Enable Better Sales ConversationsMarketing doesn't stop when a lead is generated. You'll work closely with our sales team to help create better conversations throughout the buying journey. This could include:Sales enablement resourcesProduct one-pagersROI messagingCompetitive positioningCustomer presentationsObjection handling resourcesIndustry insights and supporting content You'll constantly ask:"What would help our customers make better buying decisions?"

Help Our Partners SucceedOne of Simplify's key growth channels is our reseller and strategic partner network. You'll help partners confidently introduce, position and market Simplify by creating the tools, content and resources that support them throughout the customer journey. This could include:Partner marketing toolkitsCo-branded campaignsProduct educationWebinar contentSales collateralCustomer success storiesProduct updates and launch communicationsYour goal is to make it easy for partners to represent Simplify with confidence.

Bring New Products and Features to MarketAs our platform evolves, you'll help ensure new products and features are launched thoughtfully and communicated effectively. You'll work closely with product and sales to:Understand customer needsRefine product messagingDevelop launch materialSupport go-to-market activitiesGather customer and market feedbackContinuously improve how we position our productsYou'll become one of the people who best understands the connection between what we build and why customers buy.

DRIVE COMMERCIAL GROWTHMarketing is ultimately about helping the business grow. You'll use insight, experimentation and data to continually improve how we attract, engage and convert customers. Some initiatives you'll execute yourself. Others you'll coordinate with specialist partners or agencies. The important part isn't who creates the asset or launches the campaign. It's making sure every marketing activity contributes to stronger customer understanding, better sales conversations and sustainable commercial growth.

THE PERSON WHO WILL THRIVE HEREYou'll probably enjoy this role if you:Enjoy understanding how products solve real customer problemsNaturally think about positioning, messaging and customer experienceLike working across product, sales and customer successEnjoy building things rather than simply maintaining themAre equally comfortable writing copy, creating presentations and analysing performanceTake ownership and enjoy turning ideas into actionAre commercially curious and enjoy understanding what drives customer decisionsBelieve the best marketing helps people make better decisions

EXPERIENCE THAT WILL HELP YOU SUCCEEDWe're looking for someone with:A qualification in Marketing, Digital Marketing, Communications or a related field3–5 years' experience in B2B marketing within a SaaS, software or technology environmentExperience developing product messaging, marketing content or sales enablement materialExperience supporting lead generation and customer acquisitionExcellent writing, communication and storytelling skillsExperience using CRM, marketing automation and analytics platformsConfidence using AI tools to improve research, content creation and productivityA genuine curiosity about technology, customers and markets

SHOW US HOW YOU THINKWe're interested in what you've built. Please include examples of work that demonstrate both your thinking and your execution, such as:Product or brand messaging you've developedCampaigns or go-to-market initiatives you've deliveredContent you've writtenSales or partner enablement materialCustomer stories or case studiesProduct launches or feature marketingPresentations, landing pages or email journeysWhere possible, tell us:The objective – What were you trying to achieve?The audience – Who were you trying to reach?Your contribution – What did you personally create, own or deliver?The outcome – What changed because of your work?

THIS ROLE PROBABLY ISN'T FOR YOU IF... You prefer managing marketing from a distance rather than staying close to the workYou need every step mapped out before taking actionYou enjoy maintaining the status quo more than building something betterYou're more interested in producing marketing activity than creating measurable business impact

READY TO BUILD SOMETHING MEANINGFUL?This is an opportunity to help shape the next chapter of an established South African technology business. You'll have the freedom to influence strategy, the ownership to make things happen and the satisfaction of seeing your work directly contribute to our growth. If this excites you, we'd love to hear from you!