Trade Marketing Internship Western Cape

Main purpose

As a Retail & Trade Marketing Graduate, you will learn the ropes of how to effectively drive and implement effective marketing plans across a retail fleet and key wholesale partners to effectively drive a brand successfully in market.   You will be exposed to strategy development, campaign planning and implementation, visual merchandising principles and management, staff product training, activations and more. You will learn to work cross collaboratively with clear KPI’s both from a brand building and commercial impact point of view.

KEY ACCOUNTABILITY 1: TRADE MARKETING EXECUTION SUPPORT

Assist in the implementation of trade marketing strategies and seasonal plans. Support campaign rollouts across retail and wholesale channels. Track execution timelines and ensure deadlines are met. Coordinate with internal teams to align deliverables

KEY ACCOUNTABILITY 2: RETAIL & WHOLESALE SUPPORT

Support marketing communication with retail and wholesale partners. Assist in coordinating in-store promotions and activations execution requirements with the marketing operations team. Monitor execution feedback and adapt plans accordingly

KEY ACCOUNTABILITY 3: POINT OF SALE (POS) CO-ORDINATION

Coordinate production, ordering, and distribution of POS materials. Align with Marketing Ops to ensure POS materials are delivered on time and in full to the stores and partners Track stock levels and reorders of POS assets where necessary Support adaptation of global POS for local market needs.

KEY ACCOUNTABILITY 4: VISUAL MERCHANDISING (VM) SUPPORT

Assist in creation briefing of VM guidelines with the Group VM Specialist for successful implementation Distribute VM toolkits and campaign briefs to Marketing Ops teams. Collate VM execution feedback and store images and make recommendations Support VM training coordination and communication

KEY ACCOUNTABILITY 5: PRODUCT TRAINING

Assist in developing and distributing training materials. Coordinate training schedules with Marketing Operations. Track training participation, completion and impact Maintain training content libraries.

KEY ACCOUNTABILITY 6: CONSUMER PROMOTIONS EXECUTION

Support rollout of promotions and sales incentive programs. Coordinate timelines, materials, and communication for promotions. Track execution across stores and partners with Marketing Ops Assist with post-promotion reporting.

KEY ACCOUNTABILITY 7: MARKET & PERFORMANCE REPORTING

Collect and compile data on campaign performance. Track competitor activity and in-store trends. Support preparation of reports and presentations. Maintain reporting templates and trackers.

KEY ACCOUNTABILITY 8: EVENTS & ACTIVATIONS SUPPORT

Assist in planning and coordinating trade shows and events. Support logistics, materials, and setup. Ensure all branding and assets are prepared and delivered. Capture event feedback and results.

KEY ACCOUNTABILITY 9: ADMINISTRATION & BUDGET SUPPORT

Support budget tracking and PO management. Maintain records of spend and invoices. Assist in reconciling campaign costs. Ensure documentation is up to date..

KEY ACCOUNTABILITY 10: CROSS-FUNCTIONAL COLLABORATION

Liaise with Brand teams, Retail, Sales, and Marketing Operations teams. Ensure smooth communication of campaign requirements. Follow up on deliverables across departments. Support alignment of timelines and outputs.

KEY ACCOUNTABILITY 10: STAY UPDATED

Stay informed about industry trends, retail practices, and new trade marketing strategies. Continuously bring fresh ideas and innovations to the trade marketing team to stay competitive in the market. Attend industry events and research new trends to introduce relevant improvements and best practices.

(Skills, knowledge, abilities, attributes, and behaviours that are required to do this specific job well)

(Behaviours that enhance the desired culture, values, and the pursuit of the core purpose of the business)

We believe in the power of brands and growing brands responsibly. We believe in developing and building our teams for the benefit of all stakeholders. We believe in continuous investment into our people and our business platforms. We care deeply about our environment and our people.

Collaboration: Build strong relationships with internal teams (sales, product, creative) and external wholesale partners. Influence: Use persuasion and data-driven insights to align stakeholders on marketing goals. Problem-Solving: Address challenges constructively and resolve conflicts efficiently. Support: Empower and guide the team, fostering professional growth and innovation. Customer-Centric: Prioritize wholesale customers’ needs and build trust through tailored solutions. Communication: Ensure clear and open communication with all stakeholders. Adaptability: Remain flexible and adjust leadership style to changing needs and market conditions. Motivation: Inspire the team and maintain high morale through positive leadership. Accountability: Take ownership of projects and ensure successful execution, while holding the team accountable. Accountability: Take ownership of projects and ensure successful execution, while holding the team accountable.

Specific technical, functional, and professional skills, knowledge, abilities, attributes and aptitudes that are required to be able to do this particular job well relative to the delivery of the Main Purpose and Key Accountabilities Specific technical, functional, and professional skills, knowledge, abilities, attributes and aptitudes that are required to be able to do this particular job well relative to the delivery of the Main Purpose and Key Accountabilities

Marketing Strategy: Learn the development and execution strategies that align with business objectives and address wholesale market opportunities. Brand Management: Understand consistent brand messaging and visual identity across all marketing efforts. Retail/Wholesale Marketing: Develop the skill to tailor marketing plans for retail and wholesale channels, fostering stronger relationships with partners. POS Materials: Collaborate to ensure impactful POS materials that drive consumer engagement and sales. Digital Marketing: Understand digital tools and analytics to enhance online marketing efforts and measure success. Market Research: Deep dive into industry trends and competitor activities and how they can impact marketing strategies. Event Management: Get involved in the planning and execution of successful trade shows and promotional events. Budget Management: Learn the ropes with regards to developing marketing budgets, ensuring cost-effective execution and maintaining a high ROI. Cross-Functional Collaboration: Exposure to a broad scope as you align with sales, product, and creative teams to integrate marketing strategies across the business. Analytical Skills: Sharpen your analytical Track campaign performance and use insights to improve marketing effectiveness.