Assistant Director of Sales Western Cape

BRIEF DESCRIPTION:-

The Assistant Director of Sales at Westin Hotels & Resorts collaborates with the Director of Sales & Marketing to implement the hotel's sales strategy, focusing on revenue enhancement and long-term client relationships. Key responsibilities include developing sales initiatives, achieving personal and team sales targets, managing client relationships, and supporting team leadership and operational tasks. A degree in a relevant field and at least three years of sales experience in hospitality are preferred.

Job Title: Assistant Director of Sales Company: Westin Hotels & Resorts

The Assistant Director of Sales works closely with the Director of Sales & Marketing to implement the hotel's sales strategy and meet revenue targets for various market segments such as group, corporate, transient, association, and leisure bookings. The position emphasizes revenue enhancement, fostering long-term client relationships, and promoting the hotel's commercial success.

CANDIDATE PROFILE

A Degree or Diploma in Business Administration, Marketing, Hospitality Management, or a related discipline is preferred. Candidates should possess a minimum of three years of experience in hotel sales, hospitality sales, or a comparable commercial role. Prior experience within Marriott International or another leading global hospitality company is highly beneficial.

KEY RESPONSIBILITIES

Sales Strategy & Business Development

• Contribute to the formulation and implementation of the property's sales strategy to meet revenue objectives. • Execute proactive sales initiatives and promotional programs to attract new business. • Engage in sales calls, client meetings, trade shows, sales missions, and networking events. • Establish and sustain strong connections with key clients, Marriott sales offices, GSOs, and business partners.

Revenue Generation & Sales Management

• Achieve personal sales and booking targets. • Support the team in optimizing room and catering revenue opportunities. • Set and monitor sales targets and booking goals, providing recommendations for improvements. • Evaluate business opportunities and support decision-making to maximize revenue. • Assist Revenue Management with forecasting and six-period projections. • Analyze market trends, competitor activities, and sales performance to identify growth opportunities.

Client Relationship Management

• Develop and maintain robust, value-driven customer relationships. • Gain a comprehensive understanding of client needs and business objectives. • Ensure superior service throughout the sales and event lifecycle. • Participate in pre- and post-event meetings to gather feedback and enhance client relationships. • Promote customer loyalty and repeat business through exceptional account management.

Operational & Administrative Support

• Support the creation of proposals, contracts, correspondence, and sales reports. • Maintain accurate data and reports in sales systems and Marriott platforms. • Review guest satisfaction results and implement improvement initiatives. • Ensure compliance with Marriott standards, policies, and procedures.

Leadership & Team Development

• Provide leadership and support to sales team members. • Foster collaboration and teamwork across departments. • Coach, mentor, and develop associates to achieve personal and team goals. • Promote a culture of accountability, engagement, and continuous improvement. • Lead by example through professionalism, customer focus, and results orientation.

Knowledge, Skills & Competencies

• Strong sales, negotiation, and relationship-building skills. • Commercial and business acumen with a grasp of hotel revenue drivers. • Excellent communication, presentation, and interpersonal skills. • Strong analytical and problem-solving abilities. • Effective planning, organization, and time management skills. • Ability to work independently and within a team environment. • Guest-focused with a commitment to service excellence. • Strong attention to detail and administrative skills. • Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook) and sales systems. • Ability to perform effectively in a fast-paced and deadline-driven environment. • Professional demeanor with a strong leadership presence and adaptability.