Brand Strategy Lead - Midrand Midrand

📌 OPPORTUNITY OVERVIEW:-Dis-Chem Pharmacies Limited is actively recruiting for a Brand Strategy Lead - Midrand position in Midrand. This is an excellent opportunity for professionals in the General sector looking to advance their careers.

🎯 IDEAL CANDIDATE PROFILE:-We are seeking talented individuals with the following profile:• Experience Level: 5 - 10 years • Educational Background: Bachelor or equivalent• Industry Focus: General• Location Preference: in Midrand

💼 WHY THIS ROLE MATTERS:-The Brand Strategy Lead - Midrand position is an important role within the General sector, offering meaningful career development and professional growth opportunities.

📈 CAREER DEVELOPMENT INSIGHTS:-With 5-10 years in General, you're positioned for senior roles. This opportunity allows you to mentor others and drive strategic initiatives.

📋 APPLICATION GUIDANCE:-When applying for this Brand Strategy Lead - Midrand position, ensure your CV highlights:• Relevant experience matching the 5 - 10 years requirement• Educational qualifications in line with Bachelor• Specific achievements in the General field• Any certifications or specialized training

🌍 SOUTH AFRICA JOB MARKET CONTEXT:-The General sector in South Africa continues to show strong demand for skilled professionals. This position represents a valuable opportunity in the current job market.

Job Title: Brand Strategy Lead - Midrand Company: Dis-Chem Pharmacies Limited

Job Type: Permanent, General Retail Sector Reference: 206240

Vacancy Details Employer: Dis-Chem Pharmacies Limited

Dis-Chem Pharmacies Limited seeks a Brand Strategy Lead for their Head Office. This role is responsible for defining the brand strategy, architecture, and governance standards to guarantee consistent brand execution across all marketing touchpoints. The Brand Strategy and Governance Lead will develop brand guidelines and toolkits, lead integrated brand campaigns, and oversee brand compliance to enhance brand equity and customer trust.

Minimum Requirements: Essential qualifications include a Bachelor's degree in Marketing, Brand Management, Communications, or a related Honours degree/ postgraduate qualification. Candidates with 5+ years of experience in brand strategy, brand management, or integrated marketing roles within retail, healthcare, FMCG, or consumer-facing sectors are preferred. Additionally, 2-3 years of experience in coordinating cross-functional marketing initiatives or multidisciplinary project teams is advantageous. Proven success in improving brand consistency and delivering measurable campaign impact is required.

Responsibilities: - Define brand positioning, strategy, and architecture across Dis-Chem brands and visual identity standards. - Translate customer and market insights into brand priorities and messaging frameworks. - Guide brand direction for annual planning and major campaigns. - Develop and maintain brand guidelines, tone of voice, and visual identity standards. - Own brand governance processes, including approvals, reviews, and brand audits. - Ensure consistent application of brand standards across teams and partners. - Define brand campaign platforms, messaging frameworks, and creative direction, with rollout executed by Integrated Marketing and Creative Studio teams. - Ensure creative and messaging consistently reflect brand positioning and customer value proposition. - Monitor execution quality and drive corrective actions to improve consistency. - Provide brand guidance to teams and agencies to ensure consistent, on-brand messaging. - Support core brand narratives and messaging for key business initiatives. - Enable brand adoption through toolkits, templates, and training.

Key Competencies: - Strong expertise in brand strategy, brand architecture, and governance within retail/General Merchandise. - Experience delivering integrated brand campaigns across multiple channels. - Strong understanding of customer insights and shopper behavior. - Ability to influence cross-functional stakeholders and agency partners. - Strong communication skills balancing creative direction with governance discipline.

Special Conditions of Employment: The successful applicant must be a South African citizen, possess a MIE, have a clear criminal and credit record, and have a valid driver's license and/or own reliable transport.

Remuneration and Benefits: The salary will be market-related, along with medical aid and provident fund benefits, and a staff account.

ONLY SUCCESSFUL APPLICANTS WILL BE CONTACTED. IF YOU HAVEN'T BEEN CONTACTED WITHIN TWO WEEKS AFTER THE CLOSING DATE, CONSIDER YOUR APPLICATION AS UNSUCCESSFUL.

Dis-Chem Pharmacies Limited is an equal opportunity employer. The company's approved Employment Equity Plan and Targets will be considered as part of the recruitment process, aligned to Dis-Chem's Employment Equity & Transformation Strategy. Dis-Chem actively supports the recruitment of People with Disabilities.