Job DescriptionThe New Vehicles Sales Manager is fully responsible for managing and leading the New Cars sales teams, maximizing sales and profitability to achieve dealer sales targets and sales forecast commitments, and ensuring customer satisfaction and retention through the execution of the sales process.
Key Duties and ResponsibilitiesMeet sales targets Maximise sales and profitability through satisfaction and retention of customers to meet sales forecast. Developing the necessary sales organization to meet sales and profitability objectives. Ensuring optimum stock of vehicles on premises. Ensuring cost control to budget within the department. Ensure adequate product display material is available. Review all pricing policies, discounts and “trade-in” dealing to maintain Dealership profitability. Monitor financial performance of sales department weekly. Ensure that customer complaints are dealt with timeously and effectively. Ensure that vehicle is delivered according to OEM quality and safety standards. Ensure that departmental customer satisfaction/ expectation targets are met. Ensure direct and indirect costs remain within Company prescribed parameters. Ensure that Sales Executives receive new model launch training. Establish the staffing levels and the training required to achieve sales objectives. Ensure that all floorplan activities are monitored. Ensure stock level is kept within company policy requirements. Maximize sale of back-end products.
Experience and Knowledge RequiredA minimum of 5 years vehicle sales experience within the motor vehicle industry. Relevant experience in new car sales is essential. Track record of accurate vehicle valuations, setting and adjusting pricing is essential. Prior experience in a sales management role; managing, leading, administering and motivating a sales team to achieve objectives, to guide and implement effective sales processes and systems, and to ensure achievement of business sales objectives is preferred. A previous successful track record in sales is required. Knowledge & understanding of OEM target management and variable margin programmes is an advantage. Prior experience in Renault and MG sales or similar brand - highly desired.
Qualifications RequiredSenior Certificate (Grade 12) A relevant tertiary qualification NQF6+ (e.g. sales/ marketing/ business management) qualification - an added advantage.
Other RequirementsValid, unendorsed drivers license and safe driving record. Computer literate: MS Office and dealer lead management system. Knowledge of dealership policies and procedures. Knowledge of competitive motor industry.
Skills and Personal Attributes
Communication (spoken and written business communication). Interpersonal skills (building rapport) Sales management and marketing skills, knowledge and experience in the retail automotive context is necessary. Business acumen/ commercial astuteness Relationship management with new car sales department and other relevant stakeholders. Customer service management
Personal AttributesProfessional Highly results driven and orientated Highly self-motivated and constantly driven to achieve more. Highly resilient and able to maintain a positive outlook. Ethical Calm under pressure; able to keep emotions under control. An adapter: someone who can adapt their interpersonal style to suit different people or situations. A team player Reliable
Closing Date 10 August 2026
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